Barren in its appearance from the mainland, the moon-like island of Pag is home to around 8,000 people looking after three times as many sheep, whose diet mostly consists of the grey-green carpet of sage that covers the eastern side of the island. While Pag is known for its cheese, it also has a long history in the salt trade and a long-standing tradition in lacemaking. There are two main settlements on the island: the 15th-century Pag Town with a pleasing seafront promenade and pebbly stretches of beach, and the more modern and lively Novalja with nearby Zrće Beach acting as a nightlife hub.

Take time to enjoy some of Pag Island’s more important attractions. Begin with a few of Novalja’s ancient Roman remains, including an underground water conduit known as Talijanova buža or “Italian Hole” to the locals. Next, you’ll find your way to the Town Museum’s basement, where you can access the Italian Hole and check out a few of the artifacts in the museum, including encrusted amphorae from a shipwrecked Roman merchant ship.

Next, you’ll make your way to the 16th-century salt warehouse near Pag Town to learn about the saltpans and UNESCO-protected lace industry. From here, cut across the island to the Gligora cheese factory in Kolan to sample Paški sir, the island’s most famous cheese. Before concluding the tour, visit the gnarled and ancient olive trees on the Lun Peninsula, a close to 11-mile (17 km) sliver of land that forms Pag island’s northernmost tip.

Pag Island offers a unique blend of history, culture, and natural beauty for visitors to explore. The island’s rugged landscape and traditional way of life provide a fascinating glimpse into Croatia’s past. Whether you’re soaking up the sun on Zrće Beach or wandering through the ancient streets of Pag Town, there is something for everyone to enjoy on this captivating island. Don’t miss the chance to taste the delicious local cheese at the Gligora cheese factory or to admire the stunning views from the Lun Peninsula. Pag Island is a hidden gem waiting to be discovered by adventurous travelers looking for an unforgettable experience.

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