Souk Al Had stands as the largest market in the region and ranks among the biggest in all of Africa. With over 6,000 individual stalls, it offers an incredibly diverse shopping experience that is surprisingly manageable to explore. You’ll find an assortment of items ranging from comfortable pajamas to fresh watermelon, alongside more traditional souvenirs like handcrafted pottery, sandals, rugs, and an impressive selection of local crafts. Jewelry, musical instruments, and household items are also widely available.

Even though it attracts a lot of visitors, Souk Al Had remains much less commercialized and less hectic than the more famous markets in Marrakech. The atmosphere is generally more relaxed, and haggling is not as intense here, which can be a relief if you’re new to Morocco’s bargaining culture. The market has 12 gates, giving you flexibility in how you explore—either by mapping specific areas or simply strolling along the exterior wall when the interior gets crowded. Whether you’re looking to shop or simply immerse yourself in local culture, it’s a fascinating place to explore—even if you don’t plan to buy a thing.