In the heart of Morocco’s saffron-producing region lies the small town of Taliouine, known as the Berber capital of the area and celebrated for its high-quality saffron. Visitors can tour saffron farms and factories to learn about the cultivation and production of this valuable spice. You can also explore local artist cooperatives, where cultural traditions are preserved and shared.

Nearby Tazenakht is famous for its Berber carpet-making cooperatives. Skilled women craft colorful, intricately patterned rugs using techniques passed down through generations. Many of these carpets are handwoven and dyed with natural pigments, making them prized items for collectors.

Pair a visit to Taliouine with a stop in Taroudant, the fortified town nicknamed “Little Marrakech.” If you’re traveling between Agadir and Merzouga, this route offers a perfect cultural detour through Morocco’s artisan heartland.